Jio Platforms, run by India’s richest man (Mukesh Ambani), and Google on Thursday unveiled JioPhone Next, an affordable Android smartphone as the top Indian telecom operator makes further push to make it more affordable for people to sign up to its network.
The Indian firm, which secured $4.5 billion investment from Google (and another $15.5 billion from Facebook and others) last year and shared plans to work on low-cost smartphones, said the JioPhone Next will help roughly 300 million users in India who are still on 2G network upgrade.
The phone, which is “powered by extremely optimized Android” operating system, will first launch in India this September and eventually be made available outside of the country.
Jio Platforms, which serves 425 million subscribers, is positioned to add another 200 million in the next few years, said Mukesh Ambani, chairman of Reliance Industries, at its annual general meeting Thursday.
The JioPhone Next will be the “most affordable smartphone” globally, said Ambani.
Even as most smartphones that ship in India, the second largest market, are priced at $150 or less, customers looking for a smartphone priced under $100 are left with little choice. And that choice has further shrunk in recent years.
Research firm Counterpoint told TechCrunch that the sub-$100 smartphones accounted for just 12% of the Indian smartphone market, down from 18% in 2019 and 24% in 2018. Sub-$50 smartphones represented just 0.3% of the entire market in 2020, down from 4.3% in 2018.
Smartphone makers are aware of this whitespace in the market, but have found it incredibly challenging to meet this demand. Some, including Jio Platforms, which has amassed over 425 million subscribers, earlier explored a range of feature phones to reach small cities and towns of India. Jio Platforms’ KaiOS-powered feature phone, called JioPhone, had amassed 100 million customers as of late February this year.
In a recent report to clients, analysts at UBS said that after accounting the recent price surge of memory component, any smartphone priced at or under $50 is likely selling at cost.
“While this move by Jio will accelerate 2G to 4G migration, we evaluated how interesting this space would be for other smartphone manufacturers, especially key players like Xiaomi. Xiaomi, the unit market leader in smartphones in India, is unlikely to follow up with a $50 smartphone, in our view,” they wrote in the report, obtained by TechCrunch.
Google, too, has previously made several efforts — $100 Android One smartphones program in 2014 and low-resource intensive Android Go operating system in 2017 — to expand the reach of its handsets. The company has also backed KaiOS, which powers popular feature phones.
This is a developing story. More to follow…